Our latest project
A holiday company that creates and runs escorted tours.
Sounds familiar, right? It should, because this is a well-served market and a tried and tested holiday concept. As are the destinations, far flung and iconic though they are, that Distant Journeys offer.
But while some of the ingredients may be the same, the recipe for this particular dish is different.
Recognising that they had something special, but also that it hadn’t been properly defined or brought to life in the wider world, in 2024-25 the owners decided to address this, as part of an ambitious business growth plan.
Nuanced Branding took this brief on!
Distant Journeys - an extraordinary brand in the making
A complete rebrand - everything but the name
A strategic deep-dive into the business, its people, its customers, its partners and its very reason for existing.
A newly articulated brand brand purpose, vision, proposition and story.
A brand messaging approach, complete with tone of voice and visual language.
A comprehensive set of brand guidelines.
And a unique brand story that forms the basis of all brand communications.
