We work in the real world.

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You tell us what you need.

We discuss the options.

Together we scope the project.

We set budgets and deadlines.

Then we scale the team and resources accordingly.

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The approach we take will vary according to the brief, but will follow a set of tried and tested processes.

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We start with brand strategy, which will involve a discovery phase of conversations, interviews, possibly workshops, and research. It’s all about insights that can be distilled into a brand platform.

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The creative phase uses this brand platform as the brief for exploring visual and messaging approaches. We employ as much freedom as the brief allows, and narrow the options in a collaborative approach with the client.

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Once the brand identity and expression is agreed, there will also be guidelines provided. Fit for any purpose.

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It’s all carefully scoped, scaled and executed in close collaboration with the client, and always with a view to practical application.